
bizhub PRESS C6000/C7000/C7000P 6
bizhub PRESS C6000/C7000/C7000P
BUSINESS OPPORTUNITIES
The production print market is undergoing significant changes today. Accelerated by the recent eco-
nomic downturn, the number of printing businesses is in decline, total print volume is decreasing and an
increasing number of print applications are being transferred to electronic media.
Informed printing companies know that they need to grow their print business, increase profit margins
and generate new revenues. To support customers in achieving this, Konica Minolta has launched
Digital1234; a comprehensive business development program that puts the focus upon the customer’s
needs to enable his business.
The key question is ‘How can we enable your business today?’ The solution to most business challenges can
simply be answered with “by saving you money, increasing your profit, adding new services and making you
more productive.” The Digital1234 business building program has been designed for simplicity and encourages
businesses to take an opportunity-based approach – to start driving a better business. Using four practical
steps the customer is guided and coached on how to identify, assess, justify and implement new business
opportunities.
The basic concept features these four steps, giving advice through the business process: Why should I invest in
this opportunity? How can I fit this into my existing business? Who has experienced it and can tell me about it?
What steps should I take to be successful with this new opportunity?
Starting with “why”, Digital1234 uses simple opportunity-based papers written by credible industry partners,
who explore each business opportunity. The second step focuses upon the “how”, by using simple assessment
questions set by a panel of international and independent business experts. The third step, the “who”, describes
the story behind the business success while the fourth step provides business resources for download to help
customers prosper in their business, such as business focused implementation guides written by industry
consultants.
DIGITAL
enabling your business
Digital1234
The Digital1234 business development program
is designed to encourage print businesses
to focus on the opportunities to save money,
increase profits, add new services and to improve
productivity.
Using four practical steps the customer is guided
and coached on how to identify, assess, justify
and implement new business opportunities.
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